Satriun brandbook

Tone of voice

If we’re all using the same tone in our texts and other forms of communication, it makes our organization recognizable. Everyone speaking with the same ‘voice’ contributes largely to our image.

Steal their hearts
You are the heart of the brand. So let (potential) clients feel that heartbeat when you’re writing something. Be confident. Be super-interested. Let your words march, but don’t forget to let go of the reins every now and then. That way your writing is decisive, but not staccato.

Embrace minimalism
Do you know the Eminem song ‘Lose Yourself? For you it’s the same: you only get one shot, or one opportunity, to seize everything you ever wanted. Use short and strong messaging. This breathes efficiency. But – unlike Eminem – we don’t brag.

Get to the point
It’s OK to show your intelligence in your writing. You’re a pro. We know that. And that’s exactly what our clients like about you. But don’t bore them with the details. Get to the point. And don’t use too much slang, especially when it’s incomprehensible slang. Don’t be afraid to show your intellect to the people you’re writing for. But be informal about it.

Be people-oriented
If you write from one human to another, people believe you’re trustworthy. That’s why our ‘voice’ comes from deep within. We’re friendly, accessible, helpful, down-to-earth, straightforward, and a bit quirky. Boring and predictable? Never!

Is it SATRIUN or Satriun?

For once and for all: it’s Satriun.

Why? Because yes, we are proud of ourselves. And yes, the whole world should get to know us. That’s why our logo screams SATRIUN. But once you get to know us, you’ll know right away: we’re achievers, not barkers. So let’s stay out of our clients’ faces and be humble with a smooth, sophisticated, yet powerful ‘Satriun’.

Simplicity
Use as few difficult words as possible. Stick with spoken language. Because when it comes to being the best, it’s also about being human. That’s why our texts must be understandable for everyone who will possibly read them.

Write at B1 level
When it comes to language skills, there are six levels: A1, A2, B1, B2, C1, C2.

For Satriun we are all writing at B1 level. Texts at this level are understandable for most people. Higher educated people also prefer reading at B1 level.

Clear text format
Large text blocks make reading unnecessarily difficult. Please pay attention to this.

• Make sure paragraphs aren’t longer than five lines.
• Place surtitles above the paragraphs.
• Use the intro to make the purpose of your text immediately clear.
• Use summaries and overviews.
• Keep your text as short and simple as possible.

The right information at the right moment
Limit yourself to the essentials. Write only what’s relevant to the client at that moment. Provide information and support in your text. Meet the needs of the client. Also make sure that your texts are readable, correct, clear, and understandable.

Write in the form of a question
Alternate ‘ordinary’ sentences with questions. It makes your text smoother and more personal.

We are Satriun.

We push the boundaries
of corporate performance management.

By speaking the language of the CFO
and understanding his challenges.

With top-of-the-league specialists
in transforming finance and integrating systems.

True experts with client-side experience
and a never-settle-for-less mentality.

We always deliver, regardless of the challenge.
Where others have failed, we take over.

We get the job done. In time. On budget.
Unlocking new opportunities.

That is what drives us.
That is what make us Satriun.

Note:
Sure, it’s cool when we all speak and write the same language. But at the end you are the one to decide what you sound like. Please feel free to make our story and sound your own.